Wednesday, November 20, 2013

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Cut and paste advertisements: What do you believe the advertisers are trying to get you to think about?

In the cigarette ads from the 1950’s, most said things that were later proved to be completely untrue.  Presently, these advertisements would be categorized as “politically incorrect”.  The ads said things such as, “Chesterfield is best for you” and “more doctors smoke camels than any other cigarette.”   Both implying that they are good for you, or that doctors promote smoking- which they always tell people not to do.  By saying this, the advertisers wanted consumers and other people seeing these, to think they wouldn’t harm your health.  Given that these ads were a little older then when people started going into detail about what smoking could cause, it still was a lie most advertisers new the truth about.  Then there were other advertisements that would say “blow in her face and she’ll follow you anywhere.”   For this, the advertisers were trying to say that by smoking (around girls), it would make girls more into them.  All in all, to sell their cigarettes, advertisers lied and tried to please different groups.

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